Doucal’s has introduced its inaugural manifesto campaign, centring on kindness as the cornerstone of a fresh interpretation of nobility. This is a celebration of those who meticulously refine every aspect of their craft, fostering meaningful connections with their environment and honouring traditions while advancing toward a future that harmonizes humanity, craftsmanship, and heritage.
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The brand presents its Video Manifesto, which transcends mere visual appeal to distil the core ethos of Doucal’s: a dedication to kindness, artisanal mastery, and a steadfast commitment to sustainability anchored in a short supply chain, skilled craftsmanship, and technological innovation, all while nurturing a profound connection to local culture. Far beyond a mere statement of intentions, the manifesto encapsulates the Doucal’s lifestyle, deeply rooted in the Marche region yet forward-looking in pursuit of a conscious and responsible future. This narrative mirrors the gentle pace of its rolling hills in alignment with a global outlook.
The Video Manifesto showcases a unique perspective where traditional shoemaking intertwines with modern vision, consistently respecting individuals, natural materials, and the land. Doucal’s positions itself not just as a producer of footwear, but also as a custodian of authentic Made in Italy standards, seamlessly balancing time-honoured practices with innovation. In an increasingly interconnected physical and digital landscape, the craftsman emerges as the key figure in this transformative narrative.
This pivotal launch aligns with the brand’s digital transformation, featuring a revamped website that embodies its core values. More than a visual platform, it serves as an interactive space for engagement and community dialogue, complemented by The Timeless Tribune—Doucal’s new journal first unveiled at Pitti Uomo last June.
Today marks the release of The Timeless Tribune, showcasing a fresh design and introducing six new sections that encompass art, design, and lifestyle. This editorial project is unified by a central theme: illustrating how dedicated daily efforts foster creations that endure. It tells a story of beauty and authenticity, crafted to elevate daily experiences and make each moment exceptional.
With this dual launch, Doucal reinforces its stature as both an observer and advocate for true craftsmanship, highlighted by meticulous attention to products, communications, and the broader brand narrative. As it moves forward, driven by the creation of items shaped by time and imagination, Doucal embarks on a significant new chapter, where every element—from artisanal shoemaking to digital storytelling—embodies deeply held, shared values.
Founded in 1973, Doucal´s has transformed from an artisanal workshop into a globally acclaimed brand that melds Italian craftsmanship with British-inspired elegance. With a forward-thinking perspective, it transcends fleeting trends by reimagining classic silhouettes while preserving artisanal traditions and expertise.
Doucal’s flagship boutiques in Milan, Paris, and Doha (Mall of Qatar) represent its presence in the world’s most prestigious department stores, including Harrods (London), Saks (New York), KaDeWe (Berlin), and others across sixty countries.
Within these esteemed luxury paradises, Doucal’s consistently showcases its philosophy and craftsmanship through bespoke window displays, live demonstrations, and pop-up events, underlining the legacy of excellence and the patience woven into each creation, ultimately crafting timeless footwear for the discerning modern patron.
