As an ETON guy, I’m thrilled to unveil the label’s inaugural knitwear collection, a stunning addition to their A/W 24 lineup that signifies a masterful blend of heritage and modernity. Known for their impeccable craftsmanship, Eton takes a bold step into knitwear, designed for the discerning gentleman who appreciates the finer things in life.
This collection is nothing short of a love letter to Italian artisanship, crafted in collaboration with skilled knitters from Venice. Each piece is composed of luxurious, RWS-certified Merino wool, promising not only exceptional quality but also a long-lasting investment that aligns with Eton’s legacy.
A New Chapter for The Menswear Brand
Featuring three distinct styles in a palette of seasonal hues—forest green, navy blue, oxblood red, subtle beige, and classic black—this lineup includes a timeless crewneck, a sophisticated three-button polo, and a refined quarter-zip. The polo and zip collar boasts a hearty 14-gauge knit, perfect for those chillier days ahead, while the crewneck’s 18-gauge knit offers an ultra-smooth finish that’s ideal for layering.
Eton’s signature attention to detail shines through every stitch—from refined ribbed finishes to luxuriously soft fabrics, this collection is a celebration of exquisite craftsmanship. It seamlessly transitions from casual outings to formal occasions, ensuring you always look your best.
And the excitement doesn’t stop here; this debut collection is merely the start of Eton’s knitwear journey, with more innovative designs on the horizon. Available now in all Eton stores, select retailers, and etonshirts.com, this is your chance to embrace the new era of refined knitwear. Upgrade your wardrobe and make your mark this season with Eton.
