Moose Knuckles presents its latest Fall/Winter Campaign capsule collection ‘Seven Deadly Sins’;, shot by renowned photographer, Vijat M, and starring multi-hyphenated entrepreneur, Kristen Noel Crawley.
The Seven Deadly Sins supporting campaign plays out surreal imagery built around Pope Gregory the Great’s seven deadly sins; pride, wrath, envy, indolence, gourmand, greed, and lust. In collaboration with W Studios, a multifaceted Kristen Noel Crawley embodies these capital vices in a mosaic of creative backdrops representing each sin. The brand’s DNA runs throughout the bold vision of ‘Seven Deadly Sins’, taking an ancient concept and reimagining it for a digital age. mooseknucklescanada.com
We are thrilled to have a woman like Kristen Noel Crawley star in our campaign. She’s the true definition of a boss b*tch and mirrors the ethos of the Moose Knuckles lifestyle.
The ‘Seven Deadly Sins’ capsule collections will be launching exclusively at Moose Knuckles flagship stores, mooseknucklescanada.com and select global retailers; Selfridges, London; Antonioli, Milan; Verso, Antwerp; Saks.com.
Each capsule will consist of a range of outerwear, crewnecks and tees with mystical-inspired details and in colourways designed to represent each of the sins.
Kadewe will be exclusively stocking the menswear element of the Pride capsule, with the full men’s and women’s range available from mooseknucklescanada.com. An in-store pop-up will land into Kadewe on 28th October, with a striking presentation of the Pride collection. The product includes tarot card and mystical-inspired prints adorning tees and sweatshirts as well as upon the lining of black and silver puffas and parkas. An artist activation will take place on 31th October when consumers will have the opportunity to customise sweatshirts with ‘Seven Deadly Sins’ inspired exclusive artwork.
The ‘Seven Deadly Sins’ will be further brought to life on 24th October at a one-off event at Village Underground in Shoreditch, London. There, London’s tastemakers together with international guests, will join the brand to celebrate and immerse themselves within the campaign with a multi-sensory experience.