Lardini is thrilled to announce the launch of The Code of Making, a captivating film that pays homage to the brand’s distinctive manufacturing heritage, which coincides with the debut of its beautifully redesigned website. These two interconnected projects weave a singular narrative: the harmonious amalgamation of family legacy, artisanal craftsmanship, and technological innovation, all reimagined through a modern lens of style.
At the core of this new digital realm lies The Code of Making, a visually striking video that offers an intimate look into the heart of Lardini. Shot within the company’s state-of-the-art headquarters in Filottrano, the film showcases an almost entirely integrated supply chain, from initial design concepts to prototyping, cutting, and the final finishing touches. Spanning over 20,000 square meters, this advanced production space is home to hundreds of skilled artisans, collaborating with cutting-edge technologies to create garments that epitomise precision, authenticity, and innovation.
@lardiniofficial / www.lardini.com
This film captures the essence of what defines Lardini: a seamless balance between true Made in Italy craftsmanship and pioneering research. This technological synergy enhances manufacturing processes while simultaneously inspiring a distinctly contemporary aesthetic. The result is a forward-thinking design language, sophisticated, chic, and unmistakably unique, while honouring the brand’s sartorial roots.
This visionary spirit is echoed in the launch of the new website, which transcends the traditional e-commerce model, becoming a digital sanctuary that reflects the refined atmosphere of Lardini boutiques worldwide. Every aspect of its design, navigation, and visual storytelling has been meticulously crafted to provide customers with a seamless and immersive experience.
By reinforcing consistency across all physical and digital platforms, the site strengthens the brand’s identity and enhances its global reach. With customers placed at the forefront, the platform amplifies Lardini’s recognizability, merging the elegance of sartorial tradition with the fluidity of technological advancements, thereby bolstering Lardini’s international presence and paving the way for new growth opportunities.
The website evolves into a vibrant expression of the brand: sophisticated, consistent, and distinctive. With The Code of Making as its prologue, this platform embodies the mantra “Heritage for Tomorrow,” a philosophy that honours tradition while innovating it for a contemporary audience.
From Filottrano to the global stage, Lardini continues to exemplify Italian excellence through an ongoing dialogue between heritage and innovation, craftsmanship and technology, past and future.
