In her newest music video for “Loved Lost And Loved Again,” Lauren Ruth Ward leaves her heart and soul bare for everyone to see. With the warm fuzz of a vintage camcorder aesthetic, the video feels like rifling through a box of old love letters: familiar, haunting, and weirdly comforting. Shot like a home movie but staged with Ward’s signature theatrical style, it walks the line between vulnerability and performance.
The track, part of her “Medicine” EP, is a heartbreak of wisdom and self-reclamation. Ward’s lyrics don’t beg for pity—they clap back with gratitude for the chaos. “You wouldn’t be you, I wouldn’t be me, if we hadn’t loved, lost, then loved again,” she repeats, weaving pain and growth into something celebratory. Her voice, both declarative and tender, feels like the friend who tells you the truth that you need desperately in your life—equal parts poetry and therapy.
Visually, the video has the intimacy of a secret, stitched together with nostalgic charm. There’s a lived-in, lo-fi elegance that suits her perfectly. But make no mistake, there’s nothing retro about her presence. She commands every frame with the ease of someone who’s been to hell, wrote a song about it, and decided to let the world know she’s here.
Whether she’s on stage or in front of a fisheye lens, her work is rooted in radical self-expression and deep curiosity about the human condition. With “Loved Lost And Loved Again,” she has once again made the affirmation that she’s playing the game by her rules, and she bows to no one.
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photos by Nicol Biesek
