In an unprecedented fourth collaboration, Levi’s® and BEAMS have once again joined forces to unveil a captivating capsule collection that pays homage to the enduring legacy of Levi’s® while infusing it with contemporary Japanese flair. This exclusive release, titled Levi’s® x BEAMS Super Wide V2, draws inspiration from the understated elegance of 1944’s fashion, resulting in a collection of bold and widened pieces that seamlessly blend classic styles with innovative washes.
The Levi’s® x BEAMS Super Wide V2 collection encompasses the Super Wide V2 Type I Trucker, the Super Wide V2 Jean, and a Graphic Tee. Crafted from heavy 16 oz. custom Orange Tick selvedge denim, the Super Wide V2 Type I Trucker boasts a distinctive design, featuring a custom super-wide leather back patch, an exclusive BEAMS tab, and only four shanks. Meanwhile, the Super Wide V2 Jean, inspired by the 1944 501® jeans, showcases the same Orange Tick selvedge denim, complemented by the BEAMS exclusive tab and a custom super-wide leather back patch. Both the Trucker and Jean are offered in a light vintage wash and an exclusive dark rinse wash, with the latter being available only through BEAMS. Completing the collection is the Graphic Tee, featuring a minimalistic front and co-branded graphics on the back, adorned with a screen-printed ‘stitched’ arcuate.
Transporting viewers into a world that juxtaposes traditional Japanese landscapes with urban backdrops, the Levi’s® x BEAMS Super Wide V2 campaign captures the essence of Japan’s natural beauty alongside its modern allure. The campaign, featuring a diverse ensemble of nine models, expertly weaves together imagery of bamboo forests and cobblestone paths with urban studio settings, creating a captivating tapestry that feels simultaneously familiar and foreign.
The limited-edition Levi’s® x BEAMS Super Wide V2 collection is available for purchase through Levi.com, beams.co.jp
About BEAMS
BEAMS is a lifestyle retailer and a community of cultural arbiters that has led Tokyo fashion for over 45 years. Established in 1976 in Harajuku, Tokyo, BEAMS originated as an American lifestyle shop. A pioneer of lifestyle retailing, BEAMS has since developed numerous labels to encompass an ever-evolving array of styles and trends. BEAMS shops are finely curated with an international selection of designer pieces and original brand products. Now with more than 160 shops across Japan and Taipei, Hong Kong, Beijing and Bangkok, BEAMS has grown into a major lifestyle retailer with businesses in fashion, home furnishing, arts and dining.
