Since its establishment in 1853, Levi’s® has been a symbol of the effortlessly cool denim culture born in California. Combining their unmatched denim expertise with the imaginative designs of renowned creator Eli Russell Linnetz, ERL, the Venice-based fashion brand, has taken the fashion world by storm. Drawing inspiration from retro pop art aesthetics, skate, and surf culture, ERL has infused a playful energy into the Levi’s® x ERL collection, a collaboration that pays tribute to California’s laid-back and sun-faded vibe like no other.
Embodying the essence of California, the Levi’s® x ERL collection features a range of bottoms that capture the iconic style of Levi’s® while adding a distinctive spin. Celebrating the 150th anniversary of the globally admired 501® jeans, the collection introduces the Levi’s® x ERL 501® Split Leg Jean, featuring unique side slits that redefine the beloved silhouette. For a breath of fresh air, the Levi’s® x ERL Stay Loose offers a frayed waistband on a pair of breathable jeans. And for those seeking a bold look, the Levi’s® x ERL Low Rise Flare showcases a superflare style with blown-out knees. For a playful touch, the Levi’s® x ERL Shorts resemble oversized board shorts skillfully crafted from a pair of denim overalls, while the Levi’s® x ERL Mini Skirt offers a cut, light-washed indigo 5-pocket jeans look.
Adding to the versatility of the collection, the Levi’s® x ERL line includes matching tops in a light indigo finish. The Levi’s® x ERL Sherpa Trucker flaunts a shorter, boxy fit, while the Levi’s® x ERL Sherpa Duster Trucker elongates the silhouette with an elegant touch. If simplicity is what you seek, the slightly heavier Levi’s® x ERL Overshirt is the perfect choice, going well with any outfit. For a fitted style, the Levi’s® x ERL Denim Top is an ideal option. And to top it all off, the collection offers the stunning Levi’s® X ERL Heritage Dress, draping and flowing into a voluminous skirt. Throughout the entire collection, the occasional embroidered neon ERL logo adds a touch of unique spontaneity to each garment.
Founder of ERL, Eli Russell Linnetz, expressed his excitement about collaborating with the Levi’s® team by stating, “Because authenticity is the most important thing to me, I really enjoyed going through the Levi’s® archives to fully understand the heritage of the brand and see how people throughout the years have customized and made it their own. Our Levi’s® x ERL collection has a very grunge, casual, and skater energy. It’s easy to throw on for everyday wear but it’s still identifiable with a clear voice and signature.”
Karyn Hillman, Chief Product Officer at Levi Strauss & Co., also praised the partnership, saying, “The new Levi’s® x ERL partnership is a dynamic combination of iconic style and heritage. It was amazing working with the ERL team, exploring and crafting new reinterpretations of our denim staples while infusing ERL’s signature point of view – the collection brings together a strong mix of both ERL and Levi’s® authentic Californian roots.”
To perfectly capture the sun-kissed vibe of a Californian, Americana family, the Levi’s® x ERL collection was beautifully photographed on a cast of siblings and friends, recurring models for ERL. Don’t miss out on the opportunity to experience the Levi’s® x ERL collection firsthand, available for purchase on Levi.com, the Levi’s® App, and in select Levi’s® Stores. Get ready to embrace a new era of California style redefined by Levi’s® and ERL. erl.store
