Get ready to see the future of fashion and design revolving around the streets of London—literally! Visionary artist and fashion designer Olli Hull has transformed the sleek OMODA E5 electric car into a jaw-dropping piece of moving art. The result? A masterpiece that blends sustainability, nature, and futuristic vibes in one stunning package.
OMODA, the cutting-edge automotive brand, tapped into Hull’s creative genius for a nationwide competition celebrating boundary-pushing design. Hull, along with two other UK artists, was tasked with reimagining the car’s exterior—and let’s just say, Hull took the challenge and ran with it, creating a whimsical ride rooted in nature.
Hull’s design takes inspiration from old fairytale illustrations, layering intricate flowers and vines across the car’s body. But this isn’t just a floral motif; it’s a celebration of life and circularity, symbolized by the “O” in OMODA. The car feels alive, almost as if it’s growing and thriving as it moves.
“The idea started with the circularity of life and nature,” Hull explained. “I wanted my design to bring the car to life, imagining it as a living being, with electricity flowing through it.” Talk about making green energy chic!
To take things up a notch, Hull partnered with photographer and AI artist Luke Nugent to create a dreamy, futuristic narrative around the car. Picture the OMODA E5 gliding through a lush utopian world where nature and technology coexist in perfect harmony. It’s an Instagrammable dream that screams high fashion meets high tech.
And the best part? You can see this rolling artwork in person! Hull’s design, along with creations by fellow artists Jing Zhang and Dan Whitehouse, is on display at the Endeavour OMODA dealership in Watford. Keep your eyes peeled because the collection is set to tour the UK soon.
Hull’s background as a sustainable designer adds another layer of meaning to this project. Known for his hand-painted, upcycled wearable art, he’s no stranger to blending eco-consciousness with style. His ethos aligns perfectly with OMODA’s mission to merge environmentally friendly technology with modern aesthetics.
Even OMODA’s Chief Design Officer, Steve Eum, was blown away: “We’re floored by the artistry these designs bring to the table!”
Hull’s OMODA E5 isn’t just a vehicle; it’s a vision of what happens when sustainability, art, and technology collide. It’s the ultimate statement piece for anyone dreaming of a stylish, greener future. So, whether you’re a car enthusiast, a fashion lover, or someone who just appreciates breathtaking design, this collaboration is a must-see—and a reminder that the future of art is on the move.
Start your engines, because this might just be the spark of a whole new trend: couture cars!
Words – Lewis Robert Cameron
Artist – Olli Hull @ollihull
Photography – Luke Nugent @lukenugentstudio
Make Up – Charlie Fitzjohn @charliefitzjohn
Hair – Vodka @styledbyvodka
