In a sartorial ode to Americana, Pharrell Williams channels the spirit of the Old West for Louis Vuitton’s Fall Winter 2024/25 spectacle, aptly titled “PARIS TO VA”. In his third act as the brand’s creative maestro, Williams swaps the neon pulse of Hong Kong for the soulful expanses evocative of Monument Valley, offering a contemporary reimagining of classic Western sartorialism.
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The tableau unfolded within the lush confines of Jardin d’Acclimatation, as Paris’s fashion elite gathered under the twilit sky of Mens Fashion Week’s grand curtain-raiser. A cinematic homage by Disney luminary Ron Husband, portraying the ur-cowboy, set the stage for what was a convergence of journey and tradition—an ethos at the heart of the Maison.
With a discerning eye, Williams pays tribute to the sartorial legacies intertwined with Native American cultures, collaborating with Dakota and Lakota artisans. The result? A symphony of motifs and symbols weaving a narrative thread through the collection, enhanced by the auditory alchemy of Dee Jay Two Bears, hailing from the Standing Rock Sioux Tribe.
The procession of models was a visual feast of reinterpretations: Buffalo check meets Parisian chic, LV-branded cowboy hats, and shimmering turquoise amidst the élan of reworked Timberland boots—bathed in the luxe glow of the Louis Vuitton lens. Even the iconic Millionaire Sunglasses, a previous Williams-Nigo creation, received a fresh vision steeped in nostalgia.
Intricately embroidered cowboy shirts, robust workwear, and the Speedy Bag embroidered with the Dakota Flower motif—every piece a narrative, every detail a dialogue. And let us not forget the LV Texan boots and Rodeo shoes, subtle nods to the brand’s artisanal outpost in the heart of Texas since 2019.
“PARIS TO VA” is not merely a collection; it’s a tapestry that celebrates the enduring craftsmanship of Western heritage, a testament to Louis Vuitton’s transcultural voyage led by Pharrell Williams—a modern-day storytelling through the lexicon of fashion.
