Luís Carvalho unveiled the eloquent RUSH HOUR collection at ModaLisboa Capital. The city’s heartbeat resonates through every corner, where hurried footsteps dance on the asphalt. Car horns and the relentless tapping of keyboards blend into a vibrant symphony. It’s a rush hour — a bustling tableau of ambition, where the urban landscape becomes a theatre for the empowered contemporary woman. She doesn’t merely keep pace; she commands the tempo.
This electric atmosphere breathes life into Luís Carvalho’s latest RUSH HOUR collection, unveiled at ModaLisboa Capital, a mecca for Portuguese fashion enthusiasts. The narrative pulsates with the dynamics of corporate life, yet the collection asserts a new era where women take centre stage, navigating the corridors of power with fluidity, strength, and undeniable sophistication. It is indeed a pity that ModaLisboa is no longer inviting us to witness the magic of Portuguese fashion. The vibrant creativity and innovation that flourish at these events will surely be missed.
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Photos: Ugo Camera
RUSH HOUR is not just a commentary on the corporate world; it’s a revolution in workwear. This collection dismantles the archaic notions of formal attire, presenting unisex silhouettes that are both assertive and versatile. Here, the CEO meets the creative, the strategist transforms into the muse — each piece imbued with the soft strength necessary to thrive in today’s competitive arena.
The collection is a masterclass in contrasts, showcasing long fluid suits with structured shoulders that evoke an air of authority while celebrating femininity. The nostalgic allure of 90s “officecore” is palpable in elegantly tailored dresses and pencil midi skirts that sculpt the form. Every detail, from structured bands to ribbed sleeves, captures the hurried essence of city living, merging elegance with functionality.
Colors oscillate between the classic — black, navy, brown, and grey — and strikingly bold hues like acid green and electric royal blue, effortlessly woven into monochromatic ensembles and playful floral or zebra prints. In a commitment to sustainability, a significant portion of the collection is crafted from deadstock or recycled fibres, featuring luxurious textures such as crepe, jacquard, and faux leather.
Step into RUSH HOUR — where the race against time transforms into a journey of self-definition.
HAIRSTYLIST: Helena Vaz Pereira | griffehairstyle
MAKE-UP ARTIST: Antónia Rosa Atelier
INTERN: Maria Enxuto
SOUNDTRACK: João Azevedo
SPECIAL THANKS: ModaLisboa; Showpress; Mãe; André Morna; Bárbara Ribeiro; Dona Elisa; Liliana Ferreira; Manuela Oliveira; Soraia Rodrigues; Saud Alfahad; Tânia Dioespirro
Join us as we celebrate this bold new chapter in fashion, where the rush is a revolution and ahead is where we belong.
