In a fusion of fashion’s finest and Milan’s artistry, Marsèll triumphantly lifts the curtain on their inaugural flagship boutique on the venerated Via della Spiga, in a theatrical display of cultural prowess synced with the sartorial orchestra of Milan Men’s Fashion Week.
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All photos by @camilaschuliaquer
Not merely a store, but a canvas, Marsèll’s latest spatial odyssey marries the tactile luxury of its footwear and accessories with a narrative steeped in artistic exploration. This exploration pushes the boundaries of form, delving into the semantic beauty and multifaceted nature of design.
The opening night transformed Marsèll Milano Spiga into a hive of innovation. Art aficionados and fashion enthusiasts alike were welcomed by the storefront window, repurposed as a gallery espying a trio of state-of-the-art pieces courtesy of Gonzalez Haase—a Berlin-based architectural vanguard. This enthralling installation is but a harbinger of a groundbreaking collaboration with Marsèll slated to unfurl amidst the Milan Design Week 2024, promising exclusives both at the brand’s showroom and the Via Della Spiga sanctuary.
Beneath the surface, in the store’s subterranean chamber, expressions of light and sound converge in an audiovisual tapestry weaved by the talented Italian-Australian artist Rebecca Salvadori. The collaboration with Marsèll materialised once more since the conception of “Messengers”—a visual narrative with scenes birthed within the walls of Marsèll Paradise Milano, blurring the lines between set and spectator.
For those present, Marsèll ensured the experience was as resonating as it was visual by entrusting e/tape—ambient soundscaping’s most acclaimed composer—to envelop the night in a melodious embrace. The evening’s soundscape turned Marsèll Milano Spiga into more than a physical space; it became an immersive cultural cocoon reminiscent of Marsèll’s ethos of wholehearted experiences in art, design, and sartorial innovation.
