Berlin Fashion Week! We are enamoured with Maximilian Gedra’s latest presentation, “THE OFFICE,” a haute couture collection that boldly redefines office wear for the modern era. Photographer SHIN JEONG HOON, captured incredible moments backstage, giving us an intimate glimpse into the creative process behind this compelling collection.
“THE OFFICE” positions women and all genders firmly in leadership roles, blending the precision of traditional tailoring with avant-garde innovation. The result? Striking silhouettes and daring cuts that challenge the norms of corporate fashion. This collection channels the electrifying energy of today’s workplaces, delving into the thrilling balance between order and chaos.
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all photos by SHIN JEONG HOON
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At its heart, “THE OFFICE” honours strength, individuality, and unyielding authority, while poignantly representing the struggles of unequal rights in the professional realm. The eclectic mix of materials—wool, cotton, leather, faux fur, and experimental textures—crafted through innovative embroidery techniques featuring buttons, safety pins, and ties, creates a rich tapestry of visual narrative.
Exaggerated silhouettes dominate the collection, with shoulder pads that rise above the head to symbolize the immense pressure of corporate life. Our attention is particularly drawn to standout pieces like the breathtaking dresses: one adorned with over 10,000 hand-sewn upcycled buttons and another meticulously constructed from a sea of safety pins.
Maximilian Gedra’s vision encourages us to challenge outdated gender norms while celebrating an unwavering elegance that resonates deeply in the fashion-forward spirit of Berlin. The guiding philosophy behind this collection is clear—bold shapes and fearless silhouettes that push the boundaries of fashion.
As we embrace the vibrant and liberating essence of Berlin’s fashion scene, “THE OFFICE” becomes a breathtaking homage to opulent textures and timeless designs, forever commemorating the courage embodied in avant-garde artistry. We couldn’t be more thrilled to celebrate this revolutionary collection!
