Creative team Mayofree and Upcycle-designer Chiviskella raise awareness about the forest pollution: Artists launched fashion collection in which they reinvented popular camo pattern by adding litter in it to make it more relevant. They want to draw attention to the problem and raise money for donation to non-profit environmental organisations. A KALTBLUT exclusive.
In times of lockdown, lots of people couldn’t travel. So they went to the nearest countryside for picnics. As a results forests that were already polluted turned into landfills. That’s why it is about time to launch such a collection, – say members of the team. To promote the collection artists launched an ironic ad campaign, that was inspired by Russian action-movies of the 2000s and kitsch Youtube hunting vlogs. In the video, a group of hipsters goes into the woods to hunt, but their prey is litter left after picnics. For the photoshoot models posed with their trophies, laying out different compositions as hunters usually do.