“My Jewelry Are Crimson”: A Bold Exploration of Body and Identity by ATLAN.TYDA

In a striking presentation at Ukrainian Fashion Week, the ATLAN.TYDA project unveiled its visionary collection, “My Jewelry Are Crimson,” as part of the NewNames program for emerging designers. In light of the ongoing challenges faced by our friends in Ukraine, it is crucial now more than ever to rally around their creativity and resilience. As we proclaim #SlavaUkraini, this collection serves as an artistic beacon amidst adversity.

“My Jewelry Are Crimson” boldly interrogates the body as the ultimate canvas for art, pushing the boundaries between the internal and external, and the hidden and visible. With a masterful blend of transparent fabrics, layers of tulle, silicone textures, and faux fur, each piece is adorned with handcrafted details that showcase an exquisite merger of artisanal craftsmanship and conceptual design.

At the heart of the collection is a stylized exploration of anatomical motifs, where graphics representing lungs, hearts, vessels, muscle tissues, and skeletons come alive in meticulously handcrafted decorative features. The embroidery intricately follows anatomical contours, striking a delicate balance between abstract expression and precise illustration, crafting textures that evoke both complexity and fragility.

Each look is a declaration that our bodies are unique creations filled with their textures and meanings—an invitation to reflect on our relationship with our physical selves and how these bodies narrate our personal stories. This collection delves into the multifaceted dynamics of the body concerning sexuality, relationships, gender roles, religion, and aesthetic modifications.

In a world where context shapes perception, ATLAN.TYDA plays with the dichotomy of conditional versus literal, and functional versus symbolic. This collection not only showcases remarkable artistic and stylistic solutions but also opens the floor for meaningful discussions about what it means to truly be alive, reminding us of the harmony and tension that exists within our form and identity.

As we celebrate this daring collection, let us also stand in solidarity and support for Ukraine’s vibrant fashion scene, which continues to inspire and provoke thought in these challenging times.


Fashion: @atlan_tyda
Photography: @lov.veeuuu
Backstage: @vlad.camus.ph
Models: @iya_asw @rouk_a_ @nadia.yevstratenko @masha_mikhniuk @tarranenko_ @veronyashkaa @riadekaluk @maryna__shamanova
Makeup Artists: @nyta_mua @koliada_make_up @bersenova_stylist
Hair Stylists: @helen_pro_hair @anika.samoilenko