Awaken the Unnamed: Shers Studios’ Journey of Sensory Discovery. Go where you don’t know, and find what you can not name. Introducing Shers Studios, a brand that is more than a fashion brand—it’s a living dialogue between ancient history and futuristic visions. Founded and creatively directed by Polina Oleynikova – an independent designer, Shers Studios bridges the Stone Age and the Digital Age, crafting garments that celebrate the human experience through tactile textures, dramatic silhouettes, and meticulous craftsmanship. Every piece invites the wearer to connect with themselves, to feel deeply, and to embrace the unnameable sensations that make us who we are.
The ethos of Shers Studios lies in slow fashion. Rejecting the frantic pace of the modern industry, the brand champions mindfulness and sustainability. Each garment is made-to-order, reducing waste and honouring the integrity of rescued materials, such as deadstock crepe, jersey and lace. These are thoughtfully blended with artisanal techniques and cutting-edge technologies to create clothing that transcends time. Latex, a recurring motif, transforms into a second skin, simultaneously bold and vulnerable, while wool felt and chainmail-like jersey brings an ancient, primal sensibility into modernity.
The latest release, “Name the Unnamed,” continues this narrative, celebrating the moments in life that defy language. Inspired by the mystery of Stone Age artefacts and the boundless potential of digital realms, this collection challenges the limits of expression. How often have you felt something so profound that no words could contain it? These garments are not just clothing but vessels for the wearer’s personal journey—an exploration of power, vulnerability, courage, and uncertainty.
The collection includes standout pieces that echo the haunting beauty of Shers Studios’ inaugural line while introducing bold new forms. Each item is handcrafted, and designed to evoke sensory discovery: the silky touch of latex, the weighty drape of wool, and the intricate texture of lace. Rescued fabrics find new life in designs that honour their past and potential, offering exclusivity through their sustainable origins.
Empowerment is central to the brand’s philosophy. Shers Studios exists to celebrate individuality, diversity, and inclusivity. The designs embrace irregularity and imperfection, encouraging wearers to move beyond societal norms and awaken their most authentic selves. Each garment invites introspection, asking its wearer to feel, reflect, and connect with the sensations that words cannot capture.
Shers Studios reminds us that fashion is more than material—it’s a form of self-expression, a mirror to our emotions, and a bridge between eras. With “Name the Unnamed,” the brand continues to redefine what it means to wear art: to live boldly, feel deeply, and uncover the beauty in the unspoken.
Creative direction by Polina Oleynikova @shers.studios
Direction by Soundous Montana @justmontanas
Photography by Claudia Cantarini @claudia.cantarini
Light & Digi Operation by Pip Dusadeevijai @pip.director ⠀
Models are Tabitha Hannaford @tabitha.hannaford signed at Storm Models @stormmodels & Eleanor Wainwright @0rch1blu3
Make-up by Rita Simone @rita_simone
Hair Stylist is Nina Brown @ninabrownhair
Hair Stylist Assistant is Molly Newell @mollydoes.hair
Nails by Amerys Arnel @irisglowin
Fashion Brands used are: Shers Studios, Maison Margiela, Public Desire
Instagram name of each brand: @shers.studios @maisonmargiela @publicdesire
