Step into a blast from the past with New Balance‘s latest launch this fall—the reimagined 740, a beloved running silhouette from the early 2000s, now styled as a must-have lifestyle staple. True to its original design that captivated sneaker enthusiasts at the turn of the century, this shoe bridges the gap between nostalgic flair and contemporary fashion.
Reviving a 2000s Icon with a Fresh Twist
Popular among runners for its extraordinary comfort and exceptional cushioning, the 740 garnered a devoted following within the running community during its heyday. The latest iteration prioritizes the characteristics that distinguished the original, transforming it into the ultimate companion for everyday adventures. Melding the best running technology with street-savvy aesthetics, the new 740 delivers on comfort and style—making it an essential part of any modern wardrobe.
“With the 740, we aren’t just reinterpreting a classic; we are rediscovering the very elements that made the original special. We’ve preserved the essence of the 740, ensuring that this new model delivers the same comfort beloved by runners—now designed to seamlessly fit into today’s lifestyle,” states Brian Lynn, Global Vice President of Lifestyle at New Balance. Mark your calendars: the New Balance 740 will be available globally this fall for €120 at newbalance.com and select retailers.
