New talents by Kreep. x 3RdEye at Paris Fashion Week: 8IGB COMMUNITY CLOTHING + NASHA MADE-IN-MARS

For the new S/S23 collection, 8IGB takes us underwater with fish, especially shark-inspired designs. Using materials from activewear to chiffon and sequences, 8IGB’s designer created a balance between fluidity and stiffness to bring us into his new fantasy. Like in all their previous collections, there is a message behind the designs. This season, they really wanted to raise awareness regarding ocean pollution and the preservation of the creatures living in it.

8IGB community clothing is a skate lifestyle-inspired apparel brand, based on graphic parodies and dual-meaning slogans which often have a spicy twist and a sexual component coming from the gay world, very influenced by Matt Lambert’s photos.

“8IGB community clothing was born in a small building at #8 of a little alley in the 18th district of Paris; 8IGB actually stands for 8 Impasse Grosse Bouteille. This building is the most utopian place ever seen, it’s where people live with open doors, where every neighbour is a best friend, where you never feel lonely, where you can paint, read or enjoy a beer together in the courtyard, where there is always an extra place for whom wants to join in. Our philosophy is, open doors, open hearts and open bar…

8IGB community clothing’s concept comes from the desire to give a very intimate and free dimension to clothes, with a certain love for bad taste mixed with a poetical and decadent view of life. Easy shapes for difficult prints.”

On the back of each piece, you will find the slogan «I don’t match», which is the way we feel about society and different tribes. We don’t match any category. On the other hand the little wooden stick with the typical redhead called “match», is an object that is close to us and illustrates us very well, all similar but all different, like in a matchbox, small, nice and friendly but if you scratch it will burn. That’s why we choose to place a real match stitched under our logo on each item. The founder, Bissoli Ruben is an Italian fashion/graphic designer. After he attended Istituto Marangoni Milano he moved to Paris to attend Studio Berçot.

Finishing his studies he soon worked for Balenciaga as a designer assistant specialising in prints, t-shirts and knitwear. After this experience, he worked freelance as a graphic designer. His versatile spirit took him afterwards to work in accessories, so he became a shoe.

Head designer for the brand Eleven Paris. The experience at Eleven Paris reinforced his sensibility and interest in streetwear. With 8IGB community clothing, Ruben Bissoli wants to express a spicily ironic vision of life set free from “good taste” and strict society codes through simple cool-to-wear clothes, inspired by vintage sportswear, pop culture and skate life.