London made Halloween a night to remember as an assorted bunch of London’s finest queerdos ditched the club for an enchanted church ball. All Saints church in Highgate, to be exact, was given a full fantasy rebrand thanks to designers Olli Hull and Patient Z, who basically turned the place into an interactive fairytale fever dream called The Fairytale Fashion Ball.
Designers @ollihull @patient_z_studio
The night unveiled their collab collection “Once Upon a Page,” which felt like what would happen if you cracked open a storybook and the characters crawled out to party with you. It’s Olli Hull meets Patient Z. Wearable art meets fantasy-core. They built an entire world around it: four elemental realms (earth, air, fire, water), each turned into its own trippy, sensory zone.
Guided by something called the master of phoenix, people were sent on “quests” through space. There was the weeping waters, where people literally did emotional release rituals (crying, cute); the arch of whispers, where guests pinned secrets onto floating book pages; and the ground of light and shadow, where projections flickered across draped fabric and faces, blurring who was model, who was muse, who was just vibing?
The guests were guesting, think stained glass windows, fog machines, glitter everywhere, and 200 people dressed like elven club kids, woodland witches, and interdimensional pop stars. It wasn’t just a fashion event; it was as if RPG quests, queer cabaret, and London club kids had a magical, fashionable baby.
The invite said enchanted characters, and no one held back. Full corsetry, crystal crowns, chainmail bikinis, DIY wings, upcycled couture, everyone looked like they’d just escaped a magical uprising.
As the night went on, the ethereal ambient sounds morphed into a ravey blur. Patient Z themselves jumped on decks for a surprise DJ set, and Mia Moto closed the night with a euphoric, bass-heavy set that had angels probably filing noise complaints. The custom-built bar served cocktails inspired by the four elements, aka excuses to get mortal and mystical.
The designs were also on display, made-to-order and exclusive upcycled pieces pulled straight from the storyworld. Hull and P-Z weren’t just showing clothes; they were summoning a feeling. “We wanted to step into our own fantasy,” said Patient Z. “To live inside a fairytale in real life,” added Olli Hull.
Mission accomplished. The fairytale fashion ball wasn’t simply about runway looks; it was about world-building, about community, about letting people become the character they have always wanted to be. Even if for one night only, London stopped doomscrolling and went full enchanted mode. Church became club, fashion became ritual, and everyone left believing, at least for a little bit, in magic again.
Words by Lewis Robert Cameron
Photography Credits: Rae Tait @dead.deeds
Designers @ollihull @patient_z_studio
