Introducing UFFF a German/Lebanese 24/7 menswear brand – not only is the brand incomparable thanks to its memorable name but its founder, Youssef Hotait has paved the way for it to bring a fresh new look to men’s luxury fashion. Interweaving the Orient and the Occident, Youssef has incarnated the mysticism of Beirut along with the modernity of Hamburg to create carefully constructed and timeless pieces for men who seek both elegance and comfort. ufff.de
About the man behind UFFF
Originally from Lebanon, Youssef grew up in Germany and fashion has been part of his life ever since he first started drawing women’s dresses in his bedroom at only eight years old. Fast forward twenty years, and not being completely satisfied with his career in Strategy & Communication for several luxury brands – and in true UFFF man style – Youssef finally took the plunge to pursue his dream: establishing a men’s luxury fashion brand.
Surpassing his one fear of waking up one day and regretting not having done enough to fulfil his destiny, Youssef decided that in order to keep his creativity alive, it was essential for him to turn his dream into reality. Many of us would have seen this as a formidable risk to take, but as Youssef is someone who is highly motivated by risks, giving up on the idea was not an option for him. Through determination and devotion to his vision, and working closely with a Hamburg based tailor and dear friend, it took no time at all for the brand to take off.
His vision.
Youssef’s vision of UFFF is simple. The brand is there to provide for the inner elegance of each and every man, while still making sure that comfort is a priority.
Combining both language and luxury fashion into one, the multidimensionality of the expression UFFF embodies the brand’s versatility. An expression often related to a feeling of arousal, freedom and relief, these are precisely what Youssef strives for every customer to feel when wearing his clothes.
Youssef being particularly silk oriented when it comes to choosing his fabrics, elegance is unmistakable of high importance for the brand. Yet, the use of lightweight garments shows that comfort is also essential for every man wearing UFFF. The purpose of mixing elegance with comfort is so that each customer can have a real sense of freedom and still look cool enough to make heads turn on the streets.
Inspiration & the brand itself.
Youssef’s inspiration is particularly drawn from individuals who incarnate the UFFF man: an elegant individual who is not only a dreamer but also someone who is brave enough to make their dreams come true and work vigorously in order to keep their dream a reality.
