We’re gonna need a bigger boat, because Patrick Church just dropped his 2026 swimwear campaign and Dangerous When Wet is already causing a scene. It’s giving unhinged poolside icon energy, somewhere between Mykonos hedonism and Fire Island chaos, with zero intention of behaving. It’s wet. It’s wild. It’s not one bit sorry about it.
The mood? Old Hollywood, if she snapped, stole a convertible, and cannonballed into a rooftop pool at 3 am. Classic swim silhouettes get rerouted through Church’s creative brain, read: louder, hotter, a little feral. It’s playful, provocative, and fully in on the joke.
Then there’s the campaign, which is basically a masterclass in queer-coded spectacality. Shot across Los Angeles, it dives headfirst into early 2000s tabloid delirium. Paparazzi flashes, messy glam, “wait…who is that?” energy. Think caught mid-chaos outside the club, oversized sunnies, flashbulbs popping. Privacy? Never heard of her. Suddenly, intrusion is the accessory. And we aren’t mad about it.
Cult Church iconography prints, dialled all the way up, our favourite set arriving on Reno Gold in Hollywood, emblazoned pinstripe crop and matching Speedo. This is Church’s biggest swim moment for 2026, and it’s not gently wading in; it’s a full tidal wave.
Dangerous When Wet is live and exclusively online. Dive in headfirst.
www.patrickchurchartist.com
Words by Lewis Robert Cameron
Photography – Corey Myers @cmyers1105
Talents – @reno_gold @_santi_ @snakeskin.jacket @tripl3lex @petardarkholm @hazelxhoffman
Designer @patrickchurchny
