Premiata at KaDeWe

Italian brand Premiata celebrates the long-awaited opening of its new store on the 1st floor of KaDeWe Berlin. The 20sqm store offers a wide range of products for men that reflect Premiata’s Italian style, craftsmanship and know-how.

Customers can discover high-quality jackets, backpacks and a variety of shoe styles from the new collections. Each piece has been carefully crafted and embodies Premiata’s highest quality standards. The new shop is located in the heart of West Berlin and offers a unique shopping experience for the fashion-conscious public.

The concept of the PREMIATA Corner Store is reduced to the essentials. Pure shapes and the careful selection of materials create an elegant space that is emblematic of Premiata and its products. The concept is based on the coexistence of a few elements but placed in such a way that they emphasise the products on display and the language of the brand.

Glossy black surfaces alternate with materials such as brass and plexiglass, reminiscent of the other Premiata shop. The illumination of the Premiata lettering and logo invites anyone interested to explore the new store. In addition, a small area of the Premiata Corner Store is furnished with a carpet and cosy velvet stools to provide seating for customers.

With the new store opening at KaDeWe, Premiata continues its expansion and builds on its commitment to high-quality merchandise and Italian style. Visit the new shop and discover the world of Premiata.

Premiata is an Italian brand known for its high-quality products in the fashion world and the balance between innovation and tradition.

The current sneaker collections, which can also be found in the Premiata store at KaDeWe Berlin, combine modern design and minimalist expression. Each model aims to combine the technical features of sneakers, especially the lightness, with the unique Premiata style.