Premiata made a notable return as a key player at the 108th edition of Pitti Immagine Uomo, unveiling the Spring/Summer 2026 collection. This collection highlights the brand’s distinctive style, showcasing a blend of artisanal heritage and visionary design. Established in 1885 in Montegranaro, the company continues to impress with its outstanding manufacturing quality and relentless spirit of innovation. The new collection features shoes and apparel, representing a complete, internationally inspired men’s look.
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The Prima Linea: Evolving Identity
The Prima Linea remains the cornerstone of the Premiata collection, celebrating Italian craftsmanship, traditional leather processing, and an ever-evolving design philosophy.
A highlight of the season is the “London” Capsule Collection — a versatile project initially introduced in the Autumn 2025 collection, now further developed for summer. It embodies a cosmopolitan attitude and urban zeitgeist. A distinctive feature is the colourful ABS toe-cap, used as a decorative element. The collection features matte and brushed calfskin, as well as suede leather, along with the new “scimmia” variant (monkey leather look) for SS26. The soles are marked by lateral logo prints and a two-tone letterpress, which serve as a notable characteristic of the line.
Sneakers: Icons with a Research Spirit
The NOUS model continues to be the centrepiece of Premiata’s men’s footwear. For the Spring/Summer 2026 season, the sneakers impress with a minimalist design, accentuated by selective colour highlights in green, indigo, and saffron, which emphasise the character and versatility of the shoes.
A central element of the new collection is the newly developed soles, inspired by retro running styles from the 1970s and 1980s. These soles provide the line with dynamism, functionality, and a sporty-elegant look. Premiata’s iconic models are reinterpreted with respect for their origins: their identity is maintained while being contemporarily advanced, infused with international refinement and style awareness.
