In a dazzling showcase at Milan Fashion Week 2024, PREMIATA introduced the Spring/Summer 2025 collection—a harmonious blend of avant-garde design and timeless craftsmanship that has been the brand’s hallmark since 1885. This season, PREMIATA embraces sustainability and a genderless aesthetic, encapsulated in its two signature lines: Prima Linea and the trainer collection.
Prima Linea: A Symphony of Elegance and Modernity
Prima Linea sits at the heart of this collection, where classic design meets contemporary flair. This series pays homage to the brand’s legacy, artfully reinterpreting iconic styles like redesigned heels, seamlessly blending tradition with innovation. Deep archival research has breathed new life into historic models, integrating them with modern elements without sacrificing the brand’s intrinsic elegance.
Pony skin prominently features across the collection, bridging the Prima Linea and trainer lines. A vibrant colour palette, inspired by the energetic hues of the trainers, creates a visual dialogue between formal and casual styles. This chromatic synergy not only adds modern twists to elegant shoes but also injects them with dynamic energy. Prima Linea epitomizes PREMIATA’s dedication to formal footwear while projecting an innovative vision for the future.
Sneakers: Fusion of Innovation and Comfort
The SS25 trainer collection signifies a leap forward in PREMIATA’s stylistic journey, merging contemporary aesthetics with unmatched comfort. Utilizing the latest recycled materials and ultra-lightweight soles, the trainers embody the brand’s unwavering commitment to sustainability and innovation. Embracing a genderless philosophy, these versatile trainers are perfect for both sporty and chic ensembles.
Featuring designs rooted in sporty chic aesthetics, the trainers come in summer-appropriate, unlined canvas models. A standout print for the season is the bold spotted pattern, lending a distinctive flair to the collection. The innovative sole technology offers a rebound effect, providing dynamic comfort and optimal cushioning, making each step an extraordinary experience. Vibrant hues and varied textures ensure a cohesive link with Prima Linea, reinforcing PREMIATA’s stylistic unity and dedication to sustainability.
Men’s Outerwear: The Pinnacle of Style and Functionality
PREMIATA’s men’s outerwear collection for Spring/Summer 2025 highlights sustainable materials like organic cotton and regenerated nylon. Designed for functionality and versatility, each piece features clean lines and minimalist designs, embellished with exquisite details that showcase the brand’s craftsmanship. Ideal for the modern wardrobe, these garments offer a blend of practical sophistication and sustainable style.
Accessories: Sustainable Elegance
Completing the collection are accessories that echo the primary themes of detail and sustainability. Using natural cotton and regenerated nylon, the line includes bags and hats. Noteworthy is the genderless 24-hour bag—a fusion of backpack and briefcase—crafted for contemporary professionals. Natural cotton hats and regenerated nylon bags round out this meticulously curated collection.
About PREMIATA
Since its inception in 1885 in the Marche region, PREMIATA has artfully combined traditional craftsmanship with cutting-edge technology. Renowned for its exceptional quality, the brand’s footwear collection is a testament to meticulous detail, innovative treatments, and technical research. Graziano Mazza, born in Montegranaro in 1960, leads as a creative visionary, upholding the family’s four-generation legacy in premier Italian footwear. PREMIATA continues to serve an elegant and fashion-forward clientele with its top-tier collection of footwear, clothing, and accessories.
