PREMIATA graced the 106th Pitti Uomo with its stunning FW25 men’s collection, a seamless blend of quality and avant-garde that epitomizes the essence of Made in Italy. This return isn’t merely an exhibition; it’s a compelling opportunity to experience the richness of the PREMIATA universe and showcase the brand’s commitment to innovation interwoven with tradition.
At the core of this collection lies the Prima Linea footwear, a homage to exquisite leatherwork and cutting-edge design. Accompanying it is a new clothing line that harmonizes elegance with modern functionality, catering to the sophisticated man.
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Drawing inspiration from Ernest Shackleton’s epic 1914 Antarctic expedition, FW25 encapsulates the spirit of leadership, courage, and resilience. Shackleton’s survival story embodies qualities needed for the unpredictable urban lifestyle today: adaptability, ingenuity, and perseverance. This collection encourages individuals to find opportunity in adversity, reflecting values that transcend time.
The Prima Linea shoes merge Italian craftsmanship with a balance of classic and modern styles, turning them into true fashion statements. Each piece is meticulously crafted with premium materials, embodying refinement and individuality.
The clothing line combines formal elegance with practicality, featuring lightweight bomber jackets ideal for a dynamic lifestyle, alongside soft sweatshirts that personify relaxed modernity. Comfort and style converge without sacrificing sophistication.
With intricate knitwear at its heart, the collection offers diverse textures and styles, showcasing pieces in wool and silk enhanced by refined Dolmias accents.
PREMIATA’s FW25 collection honours Italy’s artisanal heritage, celebrating close collaborations with skilled craftsmen. With a history spanning over 130 years, PREMIATA continues to represent luxury shoes while striving to elevate its position as a global style benchmark in the clothing sphere while remaining true to its roots in craftsmanship.