Parisian multihyphenate artist Bonnie Banane has released her latest music video, ‘Hoes of Na,’ a satirical exploration of wellness culture, presented with an edge of dark humour. Directed by Alma de Ricou and Manon Engel, both seasoned talents in the fashion realm, the video critiques the pursuit of perfection through a lens that is both visually striking and thought-provoking.
This innovative visual piece contrasts the serene ideals often associated with yoga by introducing elements of body horror and obsession, transforming a quest for flexibility into a commentary on the darker sides of wellness culture. As Bonnie leads a yoga class, her portrayal of a charismatic yet wicked guru shifts the narrative from calm to chaos, highlighting a chilling cult-like fanaticism that develops within a community centred around distorted ideals of balance and alignment.
The directors, who have collaborated with renowned fashion houses such as Chanel, Dior, Jean Paul Gaultier, and Rick Owens, infuse the project with their distinct style, resulting in a glossy and captivating aesthetic. The video serves as both an entertainment piece and a critique, inviting viewers to reflect on the realities of modern yoga culture and our collective fascination with maintaining a curated image.
With its sharp humour and compelling visuals, ‘Hoes of Na’ is an invitation to engage in a deeper conversation about the societal pressures surrounding wellness and perfectionism.
