PRISON BREAK! By Helena Robles + Lelen Ruete

A KALTBLUT exclusive womenswear editorial. Photography by Helena Robles + Lelen Ruete. Both Argentinian photographers. Helena is based in Hamburg and Lelen is based in Uruguay. Styling by Janina Cüpper. Model is Fátima Lopez at Valentino Bookings. Makeup by Virginia Vera. Hair by Daniela Casas. “We both have out studios and work internationally. We love working in fashion, advertising and every creative photography. As women, friends and photographers, we wanted to work in an editorial that meant more than just a clothing show. We want fashion to speak about ongoing matters in the world. For this topic, we though we should join forces to a co-production and we gathered a team of strong women.”

Body & Dress – Rebekka Ruétz
Jewelry – KONPLOTT by Miranda Konstantinidou
Shoes – Mime et Moi

The fight of women is to escape from the cultural prison and break free into the world of equality.

Feminists hope to define, establish, and achieve political, economic, personal, and social equality of sexes. This includes seeking to establish educational and professional opportunities for women that are equal to those for men.

Dress – Tulpen Design by Manuel Kirchner
Jewelry – KONPLOTT by Miranda Konstantinidou
Shoes – Mime et Moi
Body – Rebekka Ruétz
Necklace & Bracelet – KONPLOTT by Miranda Konstantinidou

Women in the world have campaigned for a long time, and continue to campaign now for their rights. The goals vary through the years, including the right to vote, to hold public office, to work, to own property, to receive education, to have equal rights within marriage, and current matters as to earn fair wages or equal pay, to ensure access to legal abortions and social integration, and to protect women and girls from rape, sexual harassment, and domestic violence.

Body & Dress – Rebekka Ruétz
Jewelry – KONPLOTT by Miranda Konstantinidou
Shoes – Mime et Moi
Dress – Tulpen Design by Manuel Kirchner
Jewelry – KONPLOTT by Miranda Konstantinidou
Shoes – Mime et Moi

Women’s day is year after year taking more importance in the collective awareness and women are gaining more strength.

This is the era of women.

Body & Dress – Rebekka Ruétz
Jewelry – KONPLOTT by Miranda Konstantinidou
Dress – Tulpen Design by Manuel Kirchner
Necklace – KONPLOTT by Miranda Konstantinidou
Shoes – Mime et Moi
Body – Rebekka Ruétz
Necklace & Bracelet – KONPLOTT by Miranda Konstantinidou
Overall – Four Flavor
Earrings – KONPLOTT by Miranda Konstantinidou
Shoes – Mime et Moi
Overall – Four Flavor
Earrings – KONPLOTT by Miranda Konstantinidou
Dress – Tulpen Design by Manuel Kirchner
Jewelry – KONPLOTT by Miranda Konstantinidou
Shoes – Mime et Moi
Body & Dress – Rebekka Ruétz
Jewelry – KONPLOTT by Miranda Konstantinidou
Shoes – Mime et Moi
Dress – Tulpen Design by Manuel Kirchner
Earrings – KONPLOTT by Miranda Konstantinidou
Dress – Tulpen Design by Manuel Kirchner
Necklace – KONPLOTT by Miranda Konstantinidou
Dress – Tulpen Design by Manuel Kirchner
Earrings & Ring – KONPLOTT by Miranda Konstantinidou
Shoes – Mime et Moi
Dress – Tulpen Design by Manuel Kirchner
Jewelry – KONPLOTT by Miranda Konstantinidou
Shoes – Mime et Moi
Body – Rebekka Ruétz
Fur Coat – Tulpen Design by Manuel Kirchner
Jewelry – KONPLOTT by Miranda Konstantinidou
Shoes – Mime et Moi
Dress – Tulpen Design by Manuel Kirchner
Necklace – KONPLOTT by Miranda Konstantinidou

Photography and direction by Lelen Ruete at The Rabbit Studio + Helena Robles at Medici Robles / www.therabbitstudio.com www.medicirobles.com / Instagram: @therabbitstudio @helenjoaks @medicirobles
Styling by Janina Cüpper / www.janinastylist.com / Instagram: @janinacuepper
Art coordination by Daniela Laporta / danilaporta.tumblr.com / Instagram: @ddlaporta
Makeup by Virginia Vera / @virginiavera.dev
Hair by Daniela Casas / @daniela.r_casas
Model is Fátima Lopez at Valentino Bookings / @fatima_lopez_18 @valentinobookings
Art and styling asístanse by Katja Meistes / @kaethe_ms

 

THE LOCATION
EAC (Espacio de Arte Contemporáneo) is the Contemporary Art Space of Montevideo. Although it is formally a museum institution, it is called ´space´ because its work focuses on living artists and their relations among themselves and with the community, in order to visualize the current state of contemporary art and create a testimonial log of our times. It is the only national public institution devoted exclusively to contemporary art. It concentrates on current culture and matters!

EAC opened on July 27, 2010 in a converted area of what used to be Miguelete prison, built at the end of the 19th century following Jeremy Bentham´s Panopticon model. This architectural concept seeks to generate a feeling of omnipresent control, which in this case is given by a watchtower surrounded by cells in a radial design. Miguelete former prison is the oldest building of this kind in Latin America preserved almost in its original format. The prison served as an imprisonment centre for 102 years. Altough it was closed as a general prison in 1986, it continued to receive minor offenders until the 1990s, when it was finally closed. Reconversion work continues today by expanding the area destined to cultural purposes, in a transformation of highly symbolic content within the urban and social fabric.