PRONOUNCE F/W25 ‘Romantic Sharpness’

PRONOUNCE Workshop presents the official launch of its first handmade custom service, marking a significant step forward in the brand’s ongoing commitment to personalization and innovation. This “made to measure” service allows the guests to tailor their garments according to individual preferences. Customers can customize various jade details on clothing, selecting the material and colour and having their items tailored to their precise measurements.

Hidden Weapon: Gentle Warriors

The collection encompasses a variety of themes and inspirations that reflect the duality of strength and elegance. One of the highlights is the integration of design elements that symbolize warriors’ graceful yet formidable essence. The garments explore concepts such as Swordsmen, represented through contrasts like blood and desert, and the subtle interplay of cold weapons and tears, reflecting conflict and tenderness.

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Asymmetric Arcs and Thick Rope Weaving

In this collection, the designs spiral upwards with asymmetric arcs and thick rope weaving, creating visually arresting silhouettes. These elements serve not only an aesthetic purpose but also an ideological one, suggesting the resilience required to navigate today’s complexities. Armours are reimagined as conch shells, symbolizing protection and strength.

The idea of a “second skin” finds expression through neck protection garments that promote both safety and distance, providing an intriguing commentary on personal space and intimacy in modern society.

“The FW25 collection is further enriched by collaborative efforts. We have partnered with the talented artist Lu Zheng to create conceptual wooden rounded bags that add a unique touch to the collection. Additionally, our creative team 998E has designed bespoke sunglasses that complement the overall aesthetic. The show’s soundtrack features captivating pieces from artists Zheng Ke, 1334, and Jie Shi, enhancing the immersive experience of the collection.”