Pronounce has mesmerized the fashion world with its latest collection, drawing inspiration from the introspective wisdom of ancient Chinese philosopher Zhuangzi and his renowned butterfly dream. This visionary collection delves into the enigmatic concept of reality and illusion, seamlessly weaving between the two with fluidity and grace.
Amidst the exploration of this philosophical realm lies the spirit of Zhuangzi, a distinguished Taoist thinker from the 4th century BC. His fabled tale of transformation into a butterfly, fluttering through a dream without awareness of his human self, resonates deeply within the core of Pronounce’s creative vision. The collection is a tribute to Zhuangzi’s timeless inquiry: “Was I Zhuangzi who dreamt I was a butterfly, or am I a butterfly who dreams I am Zhuangzi?”
In an extraordinary translation of this paradoxical narrative, Pronounce has fashioned a collection that transcends the boundaries of reality. Each garment dances effortlessly into the ethereal realm of Zhuangzi’s butterfly dream, evoking the boundless transition from infinite to nothingness, and nothingness to infinite. The interplay of various fabrics, textures, and shapes brings this conceptual journey to life, elevating the wearer into a state of sartorial contemplation.
Knitwear, coats, and denim suits embrace the ethos of the collection, embodying infinite trajectories through the use of edge fabrics and hand-cut ropes. Delicate yet resilient materials such as lightweight double-sided alpaca, silk mohair pullovers, and coated merino wool converge in a symphony of tactile experiences, inviting wearers to explore the expanse of possibility.
Notably, the collection pays homage to traditional craftsmanship through a collaboration with Mongolian artisans, who lend their expertise to craft alpaca knitted hats. This fusion of heritage and modernity echoes throughout the entire collection, harmonizing age-old techniques with contemporary design in a dazzling display of innovation.
Pronounce’s ‘Butterfly Dream’ collection is a testament to the brand’s prowess in melding profound philosophical concepts with the artistry of fashion. As wearers envelop themselves in these thought-provoking ensembles, they step into a realm where tradition and illusion intertwine, embodying the timeless allure of Zhuangzi’s captivating butterfly dream.
