A Symphonic Transformation! Zurich and Paris unite under the visionary label Prototypes, helmed by the dynamic duo Laura Beham and Callum Pidgeon. With a resounding presence since 2021, Prototypes has carved out a niche in the fashion world, fusing the art of transformation with sustainability. This Fall/Winter 2026 collection marks a pivotal moment, as the brand redefines its aesthetic landscape.
In a bold statement, Prototypes embraces floor-length silhouettes alongside tailored pieces, refined shirts, elegant dresses, and versatile blouses. The deliberate manipulation of proportions gives life to a collection in which transformation is not just a concept but a fundamental experience for the wearer. Each garment is crafted to adapt and evolve, turning the everyday into a canvas of personal expression.
This collection finds its essence deeply rooted in the house’s archive, where unrealised ideas and neglected materials breathe new life. Expect to see exquisite silk scarves metamorphosing into striking dresses, and floral duvets reconceived as fashion-forward pieces. Military surplus, luxurious fur coats, and nostalgic prom dresses are deconstructed and reimagined with meticulous craftsmanship, illustrating Prototypes’ commitment to working with what already exists. Here, ideas are given space to mature and develop, reflecting a narrative of thoughtful evolution.
Anonymity plays a pivotal role, as wigs, sunglasses, and masks invite intrigue, not as an escape, but as a subtler form of defiance. The campaign, captured within the brand’s Parisian studio, unfolds in a slightly weathered office building near the iconic Place Vendôme. This juxtaposition of being at the heart of fashion yet subtly distanced from its frenetic pace aligns perfectly with Prototypes’ ethos. The label operates in plain sight: precise, present, and unapologetically authentic, carving out a space that celebrates individuality amidst the collective rhythm.
With the Fall/Winter 2026 collection, Prototypes not only showcases fashion but also precipitates a dialogue on sustainability, identity, and the power of transformation.
Creative director Laura Beham & Callum Pidgeon @prototypes.ch
Stylist Leopold Duchemin @leopolda.duchemin
Photographer Jesse Glazzard @jesse_glazzard
Casting Director Chouaïb Arif @chouaibarif_
Hair Artist Yumiko Hikage @hikayeyumiko
Talents Youssou @youssouchop
Camille, Gaspar, Nikita, Pascal and Séraphin
Special thanks to Dion Lee
