Puffy World Project by Minh Fâ

Minh Fâ is a 26 years old graphic designer and photographer living in Paris. After spending two years exploring and writing a paper about gender norms in cosmetics, Minh Fâ studied how the gap between masculinity and femininity is dug, how is orchestrated the stereotypes of feminine and masculine to push society to targeted purchases. This project stems from a desire to offer another vision at that society, to create a new world with a new aesthetic filter on reality. Minh Fâ sees portraiture as a way to explore forms of identity, self-expression and wants to break the boundaries between the ideals of gender and beauty.

” We live in a society in which we can create our own virtual identity, bring out the best and hide the worse of us behind filters and other technological artificial transformations. Social network in a world draped with a veil of aesthetics.

I create the Puffy World Project is the hammer that breaks the mirror of a distant perfection but only to reconstruct these filters on my own way, edit it according to my own codes. The word « Puffy » here can be understood as « exaggeration ». The project refers to our generation, dominated by the importance of self-building image, and shaping perfect fictional lives. Why don’t we just embrace our differences, pride what we were born with and honor where we come from?

We are at a turning point in our vision of what’s beautiful, understanding that there isn’t just one unique form. My work challenges conventional norms and beauty canons, and present an alternate reality, another world. Through my work and my fascination with pink shades, I offer an ironic interpretation of « la vie en rose ».”