Shanghai-based shoes and accessories brand, untitlab®, just unveiled their new campaign. Shot by photographers duo Wang Lei and Jiang Kun, the campaign features key products from both F/W22 and S/S23.
Under the art direction of Tian Cai, the campaign hides subtle references to Querelle, the Germano-french movie produced by Rainer Werner Fassbinder in 1982.
untitlab® aims to unleash everyone’s unique personality with versatile products, leaving oneself to any interpretation. The fashion blockbusters interpreted by photographer Wang Lei and Jiang Kun form a subtle visual connection with “Querelle”, released in 1982.
The atmosphere in the relationship of several people has produced the theme: of dissociation. That is, not belonging to anyone or even oneself, as the object of the constant gaze, the pursuit of a pure has become impossible. Trying to resolve narcissistic loneliness during the pain of destruction and relationship tension.
This plane shooting combines key products of F/W22 and S/S23 to break through gravity and create multiple aesthetics. The breakthrough in color and the combination of outdoor elements present a unique style. More cross-scenario use, breakthrough the boundary restrictions, create a sport and fashion shoe image exclusive to untitlab® and pass the joy and confidence.
