If you’re looking for a fashion event that’s part art gallery, part pop-up party, and a full-on dive into radical self-expression, Olli Hull’s latest presentation at London Fashion Week was it. On September 15th, this trailblazing queer designer turned the fashion world on its head with an intimate showcase that felt like stepping straight into his closet—if his closet were a treasure trove of edgy, upcycled masterpieces.
The vibe? Imagine mingling at a fashion show where you could actually try on runway pieces from past collections and strut your stuff on the catwalk. Yes, you read that right. Plus, a live up-cycling performance? Absolutely. Hull took sustainability to the next level, debuting his latest collection on a stationary catwalk where each garment was a love letter to second-hand fashion. These pieces, crafted from vintage finds, were expertly transformed, hand-painted, and reborn into walking works of art.
But the real showstopper? Olli himself hit the runway with a can of spray paint and a floral 1980s-style bridesmaid dress, creating wearable magic right before our eyes. With a few swipes and sprays, he turned the dress into something straight out of an avant-garde dream. It was messy, it was real, and it was pure Olli Hull.
This event wasn’t just about clothes; it was a celebration of queer artistry, inclusivity, and pushing boundaries. By the end of the night, guests didn’t just leave with Hull’s designs—they walked away with a piece of his bold vision for a future where fashion is both sustainable and unapologetically expressive.
Words by Lewis Robert Cameron
Photography by Jeanie Jean @jeaniejeanphotos
Designer Olli Hull @ollihull
