Get ready to fall head over heels for RAY CHU’s Spring/Summer 2025 collection, where the magic of childhood nostalgia meets nature’s beauty! Inspired by the vibrant Crinum asiaticum flower—spotted on a summer jog (talk about fitness goals!)—this collection celebrates resilience and a playful design that captures the heart of Taiwan.
www.instagram.com/raychustudios
The Crinum asiaticum isn’t just a pretty face; it symbolises wisdom, elegance, and a dash of rebellious spirit. It has deep roots in indigenous culture, influencing place names like “Makung.” And let’s not forget its medicinal superpowers! This flower represents strength and history, perfectly aligning with RAY CHU’s vision.
Bringing this floral beauty to life, RAY CHU flexed some serious tech muscles with 3D printing! Think of bulbous blooms and vibrant structures crafted from discarded wires, all reassembled into stunning designs that scream vitality. It’s like breathing new life into waste. Rebirth goals.
The color palette? Fire! With RAY CHU’s signature fiery red stealing the show, complemented by icy yellow, classic black and white, and easy-to-wear hues, the looks are as striking as they are practical. Tailored touches like misaligned blazer lapels add a quirky edge, while playful flared mini skirts and flowerpot-inspired dresses bring the whimsy. Plus, sustainable fabrics made from recycled fish scales and water chestnut yarns keep it fresh and eco-friendly.
But wait—there’s more! RAY CHU rolled out a fab twist for his London Fashion Week guests with Wave, a trendy non-alcoholic drink inspired by the “Sober Curious” movement. This herbal concoction promised a “new buzz” without the hangover, redefining relaxation with its delicious blend of ingredients. Who knew unwinding could be this chic?
In short, RAY CHU’s SS25 collection was a vibrant, floral fantasy that not only showcased fabulous fashion but also celebrated culture, sustainability, and the joy of creative expression. Get ready to wear your heart (and a little bit of nature) on your sleeve!
Words by Lewis Robert Cameron
@londonfashionweek
Designer – Ray Chu @raychu_po
PR – Dyelog PR @dyelogpr
Production – Luka Dijan @luka.dijan
Styling – Lily Rimmer @lilyrimr
Styling Assistant – Enrica Miller
@enricamiller
Hair – Toni and Guy @toniandguyworld lead
by Sanja @sanjamandusic
Makeup – Michelle Webb @michellewebbmakeup Choreography – Go 2 Show @go2show
Casting Director- Charmaine Lago
@charmainelagob
Casting Director – Michael Leanardo
Casting Director- Liva Jelinek
Casting Assistant – Maggie Wang
Set Design – POM POM Factory @pompomfactory
Music – Ben @bejeebee
Volunteer- Josephine @rhjiang9
Dressers – London College of Style @londoncollegeofstyle
Photography
Olu Ogunshakin @oogunshakin
Videographer Sandy @sndyjnd
Sponsors
Wave Drink @drinkwave_official Footwear @damayaofficial_ Underwear @wearcommando
Venue- Bishopsgate Institute @bishopsgateinstitute
Models @zovigrieve
@hedi_skinnyman
@ayinderebeccadamilola
@franciscaalvss
@xx.moy_
@zac_panyar
@hasznat
@mntnalp
@hez_br
@adalinji
@agnessup
@sickygal (Kitty)
@moligrewal
@sallyy_brownn
@chizoba_emmanuel_
@effyg.97
