Personal Parade takes a bold leap into the world of homewear with its inaugural season, aptly titled “Return to Eden.” This collection envelopes the essence of home, a sanctuary filled with joy and warmth. Eden is a realm of playful elegance and heartfelt moments, a haven where beauty continues to matter.
At the heart of this season is a striking visual language that blurs the lines between domesticity and performance, tranquillity and fervour. “Return to Eden” brings this boundary to life, unveiling a space where intimacy flourishes. It’s a celebration of closeness, an exploration of the art of the everyday, and a tribute to the calm that invigorates.
Drawing inspiration from the iconic 1980s Australian TV series “Return to Eden,” Personal Parade pays homage to an era that shaped the fashion consciousness of a generation. The bold aesthetics and sensual undertones of that time catalyse a new chapter in Personal Parade’s narrative, one that is just beginning to unfold.
Music, too, plays a pivotal role in this collection, stepping beyond the confines of mere background to become a character in its own right. The dramatic, passionate sounds, imbued with refined melancholy, resonate throughout every stage of the design process. A serendipitous discovery of an original 1985 vinyl has now become a vital piece of this evolving story.
The collection introduces innovative concepts that redefine comfort and sensuality. Imagine a robe you can’t resist after a soothing shower, along with shirts and shorts that deftly manipulate proportions and intricate details. The debut of the Personal Parade tanga signifies a new era of loungewear, where the boundary between relaxation and chic outings for an apéritivo is elegantly erased.
Eden begins where the warmth of home ignites. This season features captivating appearances by Spanish model José Davo and the charming duo of brothers, Eric and Alex, who embody the essence of their homeland with their family ties, warmth, and playful spirit.
“Return to Eden” is more than a collection; it is an invitation to embrace the beauty of homewear and the intimate moments it embodies. Welcome to a season where comfort meets allure.
idea @maksymnekrasov @ppbureau
talents @eric.rmgr @josdavvo & @alexromagueraaa._
video/photo @peterbatanov
video @nonamedept // @tom.hausdorf
video editor @kolpaquee
cc @eugeniymoroz stylists @lan_ira, @stanislavralko
producer @kristina_liuta
