Emerging pop sensation Su, I Think is making waves with her new single “The Girls,” a powerful anthem that delves into the complexities of womanhood in today’s society. Su Krikken, the 26-year-old singer-songwriter and producer from Derby, has built her own path to success with an eclectic range of introspective pop tracks and a vibrant online presence as a viral content creator.
From her early teens, Su was drawn to music, taking singing lessons and mastering the piano. She found inspiration within the electronic sounds of artists like Charli XCX and SOPHIE, eventually leading her to London to pursue music production at BIMM. Collaborating with innovative talents like Big Softy’s s.g. cackle helped shape her unique sound, blending clunky, avant-garde guitar riffs with pop sensibilities.
Her recent work reflects a raw honesty, especially in her upcoming EP, “I’m Not Rich Enough to Have Shame,” set for release in late 2025. The project explores themes of discomfort and ambition with a humorous yet sincere touch. Tracks like “Guestlist” showcase her lighthearted approach, while “The Girls” captures an effervescent spirit of anthemic hedonism.
After a successful tour with fellow queer artists, Su is gearing up for a three-month residency at Bermondsey’s Avalon Café and Spanners, venues pivotal to her journey in London. With notable endorsements from icons like Charli XCX and Shygirl, Su’s aspirations for the future are grand. She envisions herself on major festival stages, supported by high-budget productions that match her artistic ambitions.
In an industry that thrives on authenticity, Su, I Think is not just a voice for her generation but a force redefining the pop landscape. Keep an eye on this rising star as she navigates her path to superstardom with unapologetic confidence and creativity.
