Alright, fashion fam, buckle up because Louis-Gabriel Nouchi is coming in hot with a Fall-Winter collection that screams 1984 but makes it couture. Yes, Orwell’s dystopian masterpiece just got the high-fashion treatment, and it’s somewhat emotional, edgy, and laced with enough sartorial drama to make Big Brother do a double take.
Daddy’s, bears and twinks oh my! With a cast of diverse models in various queer tropes, this collection is all about secret rebellion—think forbidden love, societal defiance, and a whole lot of “don’t tell me what to do.”
How do you channel censorship and oppression into wearable art? LGN cracked the code with coats and tailored suits that double as both armour and cocoon. And to keep things spicy, delicate lingerie slips in, giving you military chic with a sultry, “oops, my erogenous zones are showing” twist.
The palette is tight—black, bone, and dark khaki—because who needs neon when your textures are doing the talking? From jacquards that whisper luxury to waxed leather and velvet so smooth it’s ASMR for your eyes, this collection has texture game on lock. Let’s not forget the zippers slashing through like tiny metal swords or the spikes scattered across the latex. It’s giving post-apocalyptic power dressing but makes it freakishly beautiful.
Now for the collabs: PUMA X LGN: A sneaker that is so minimal you’ll forget you’re wearing it. Picture this: the Mostro gets a glow-up, with knit fabric so snug it’s like slipping into a sock. Poof—instant stealth mode. ECCO.KOLLEKTIVE: Two words: BONITA and BORLAND. No, they’re not your eccentric aunts—they’re the leathers redefining “brutalist glam.” BONITA serves cowhide realness with a fur-like finish, while BORLAND is brushed to perfection for that raw, edgy vibe. HEINEKEN X LGN: A bottle-opener ring. Yep, you read that right. High fashion meets beer. It’s brushed steel and oh-so-sophisticated, but don’t let the elegance fool you—it’s as practical as it is bougie.
If you’re wondering how Orwell ties into all of this, here’s the kicker: the show’s music and press release were AI-generated, giving a cheeky nod to the tech paranoia of 1984. LGN said, “We see your dystopia and raise your high-concept couture.” Whispers* LGN. Political, black, bold, khaki, bodies, bodies, bodies. The music was a total bop.
In case you didn’t know, LGN isn’t just a brand; it’s a full-blown movement. Founded in Paris (because, duh, where else?), Louis-Gabriel Nouchi’s vision is all about creating a judgment-free playground where gender, body type, and age are just meh details. Every collection pays tribute to a book that shaped his worldview—turns out, dystopian lit can look damn good on a runway.
So, whether you’re in it for the bold silhouettes, the killer collabs, or just to flex your bottle-opening skills at a party, this collection is a heady mix of rebellion, sensuality, and unapologetic individuality. LGN didn’t just design clothes—they created a whole damn mood.




Words Lewis Robert Cameron
@lrcfashionstylist
Designer @louisgabrienouchi
Style: @marcgoehring
Hair: @kalle_eklund
Mua: @patrickglatthaar
Casting: @alexandrejuniorcyprien
Production: @napoleonstudio_
Music: @mode_f
Photographer: @collective_parade
Press: @karlaotto
Collaboration @ecco.kollektive
@puma @heineken