KALTBLUT presents Cagole, a short film by Fashionclash Festival Fashion Film winner Hadi Moussally featuring Salma Zahore, DOP & Post-production by Olivier Pagny and produced by h7o7Studio & styled in collaboration with Âme Atelier’s latest collection of the same name.
The concept for the film began with an exploration of the word “cagole” as it appears in renowned French dictionaries, where the term is defined with a notably condescending tone. This prompted a reflection on how society views women labelled as “cagole.”
As you can hear in the video, for most people, a cagole is a superficial, vulgar, uneducated woman, as evidenced by the dictionary definitions and the stereotype of the cagole conveyed in popular culture. Cagole comes from the word cagoulou, the apron worn by date factory workers in Marseille at the end of the 19th century. At first Italian, then mostly North African in the 1980s, these women hoped daily to find work in these factories to survive and feed their families.
But if you think of the idea, a Cagole is an empowering woman who does what she wants with her body.
With this first autumn-winter collection, the designer of Âme Atelier is paying tribute to the cagole of yesterday and today. They wanted to highlight her unique aesthetic with strong, bold prints and colours. For them, the cagole is a strong woman who doesn’t back down in the face of obstacles—a woman with an outspokenness that helps her get on in life. Today’s cagole is a woman who is not afraid to be hedonistic. She fully embraces herself and frees herself from patriarchy.
Starring: Salma Zahore @salmazahore
Collaboration with: Âme atelier ame-atelier.com
Artistic Director: Hadi Moussally www.hadimoussally.com / @hadi.Moussally
Director of Photography & Editing: Olivier Pagny @olivierpagny
Produced by h7o7Studio @h7o7studio
Thank you Karim El Ouali
