SAM FINGER’s first collection, presented during NYFW 2023, is a maturation of his up-cycled pieces into something more couture. He pairs the one-of-a-kind pieces with ethically produced ready-to-wear to dress in every day. Sam Finger is inspired by his upbringing in NYC, the way the city shaped him, and the impact it has on culture and community.
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SAM FINGER‘s Undergarments S/S23 Campaign marks the debut campaign of the eponymous label following its New York Fashion Week launch. The collection, which includes sustainable intimates and basics for everyday wear, embodies individuality, self-expression, and inclusivity. Each piece is sustainably produced in the brand’s Brooklyn studio using up-cycled and deadstock materials to minimize its environmental impact. All items are ethically made in New York with sustainable materials.
Sam Finger’s ethos is centred around promoting, supporting, and celebrating individual expression. The brand encourages fearless confidence with a compassionate edge – a balance of toughness and tenderness that exudes sexiness.
The Campaign is intimately lensed portraits by photographer Nico Daniels, celebrating the designer’s community with a ferocity and braveness to live self-liberated in one’s skin.
