A KALTBLUT exclusive menswear editorial. Photography by Mattia Baldi. Project Director: Min Soo Kim. Models are Min Soo Kim and Mathieu Rabary. Styling by Min Soo Kim, Chunhe Zhou and Zhuolin He. Hair by Andrea Spina. Make up by Steven Cai. Presented in a minimalistic and bare style, fashion project “Sane Psycho” approaches the known world of ordinary objects. Inspired by Austrian artist Erwin Wurm the ex Italian painter today fashion photographer Mattia Baldi have looked at the deep irony in Wurm’s formalism. Wurm is quoted as saying, “I am interested in everyday life. All the materials that surrounded me could be useful, as well as the objects, topics involved in contemporary society.” Mattia Baldi about his shooting: “How formal could be the fashion of distorting the relationship between man and banal everyday objects? Poor jobs tools with no dignity that have a pure soul, visible to the ones who have eyes to see through the color of their skin.” Fashion by Rick Owens, Wan Hung, STAFFONLY, Opinion Prive, Alexander Wang, Chunhe Zhou.


















Photography and Art Direction: Mattia Baldi @mattiabaldistudio
Project Director: Min Soo Kim @mm_indigo
Ph Assistant: Molly Mo @mollydesigner
Models: Min Soo Kim @mm_indigo, Mathieu Rabary @doitachimashite
Fashion Stylists: Chunhe Zhou, Zhuolin He @dreizehn, Min Soo Kim @mm_indigo
Hair stylist: Andrea Spina @aluiehair
Makeup: Steven Cai @stevencaiyulong
Fitting Model: Martin Rabary @aux_corp