Designer Simon Cracker unveiled the new Fall/Winter 26/27 collection, titled “SLOW – Listen Quietly Chapter 1,” at Milan Fashion Week, a collection steeped in the philosophy of listening amidst the chaos of modern life. In a world filled with constant noise, where everyone shouts but few truly hear, the collection encourages a moment of introspection.
The fashion industry has often favoured fleeting trends over timeless designs, but Cracker’s latest work boldly celebrates diversity, merging classic menswear with a progressive ethos. His designs challenge traditional norms, deconstructing conventional silhouettes to forge an identity that defies rules while inviting accessibility for all who are willing to engage.
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PH: FRANCESCA DI GIUSEPPE @LIKOFRAMES
HAIR and MAKE-UP by BEAUTICK
At the heart of the collection is the theme of listening, articulated by Simone Botte. In an age of rapid consumption, where everything is bought in an instant, Cracker calls for a reflective pause, a count to one hundred, to slow down and truly observe. This resurgence of valuing the slow life and vintage pieces reinforces the notion that the true worth of fashion extends beyond transient moments on the runway.
Every detail within the collection conveys a story waiting to be heard. From the meticulous embroidery to the thoughtfully placed imagery, nothing about this collection is a mere coincidence. Ignoring the narratives woven into the fabrics means missing the profound messages behind them. The process of fashion design is no quick endeavour; it requires extensive research and dedication, where each garment embodies months of hard work and creative exploration.
Building a connection with a brand transcends mere astonishment at shocking elements. It refers to nurturing a relationship founded on understanding and continuity. There is no target market, only individuals navigating their own journeys, feeling and choosing as they will. This is the language of Cracker’s collection.
Count to one hundred. Listen. Move forward together, embracing the journey beyond the spectacle of the show.
