In an exclusive event held in the heart of Kreuzberg, fashion brand SKINY proudly unveiled its new Autumn/Winter collection for 2024, titled “Purple Rain.” Inspired by the iconic song by Prince, the collection seamlessly combines rich shades of purple and berry tones with luxurious materials, creating a vibrant yet cosy wardrobe for the seasons ahead.
This year’s collection tells a captivating colour story. It begins with soft late summer pinks, gradually transitioning through striking reds and blues, evolving into deeper autumnal berry hues. The palette culminates in rich pre-Christmas colours, featuring dark “Fancy Grape” and sophisticated midnight blue. Each transition is carefully coordinated, with key tones highlighted above each delivery date, creating a cohesive visual narrative that appeals to fashion lovers and everyday wearers alike.
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Event photos by Jeremy Möller
At the heart of the “Purple Rain” campaign are SKINY’s signature lines, MICRO ESSENTIALS and WONDERFULACE, reimagined in various shades of purple and violet. The campaign artfully juxtaposes the lively colours of daytime styles against the moody, rain-soaked ambience reminiscent of autumn. This creative contrast reflects the brand’s ethos, offering a splash of colour that counters the typical gloom of the season, symbolizing warmth and security found within the cosy confines of home.
Introducing MICRO ESSENTIALS in “Purple Rain”
As autumn approaches, the MICRO ESSENTIALS line welcomes the season with ultra-soft microfiber pieces in delightful hues like “Dreamy Rose,” “Fading Berry,” “Fading Thistle,” “Iced Purple,” and “Fancy Grape.” These warm berry shades evoke feelings of comfort, inviting wearers to embrace cosy evenings while adding vibrancy to everyday life.
Versatile staples such as soft bras, crop tops, and spaghetti strap shirts are designed for a comfortable layered look. When paired with matching thongs, panties, or cycling shorts, the MICRO ESSENTIALS styles provide the perfect foundation for chic autumn ensembles.
In conclusion, the SKINY “Purple Rain” collection marries stylish comfort with a rich colour palette that celebrates the essence of autumn. With its launch, SKINY reaffirms its commitment to offering fresh and colourful everyday underwear, encouraging a joyful embrace of the changing seasons while staying stylish and comfortable.
