Crafted with the collaborative prowess of fellow artist Nova May, the music video for Altara’s debut single, “Somebody To Lose,” offers a captivating glimpse into his vibrant world, dripping with infectious energy. This debut track alone positions Altara as an artist to watch, and the accompanying video serves as an electrifying introduction to his unique style.
Altara has devoted the past few years to honing his sound and perfecting his production techniques, resulting in a signature blend that’s hard to pinpoint to a single genre. Written in the romantic ambience of Paris, “Somebody To Lose” delves into the bittersweet emotions of falling head over heels for someone who’s already committed. The song strikes a balance between playful and introspective, capturing the whimsical side of unrequited love.
The track prides itself on clever lyricism and irresistibly catchy hooks, marking it as an anthemic debut. In a recent interview, Altara shed light on his creative process, stating: “When I find myself falling for someone, I get very in my own head & can make everything too heavy. I wanted to write something that made light of that, I wanted to show myself that catching feelings doesn’t have to be deep & over the top, it can be fun, easy & even embarrassing in the best way. This song really helped me reinforce that.“
“Somebody To Lose” is more than just a compelling single; it leads the way to Altara’s forthcoming debut EP. This release begs the question: what else does he have up his sleeve? It’s clear that with his genre-defying sound—which seamlessly merges the irresistibility of alt-pop with the fervour of electronica—Altara is forging a path all his own. His music beckons listeners into a world where boundaries blur, and every playthrough unearths new layers of depth and ingenuity.
In an industry overflowing with cookie-cutter tracks, Altara emerges as a refreshing anomaly, a maestro of mood and master of melody. As “Somebody To Lose” garners more attention, it’s apparent: Altara is not just someone to lose sleep over—he’s an artist to keep on constant replay.
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Artwork photo by Cory Schiltz
Somebody To Lose is out now: https://awal.uk/somebodytolose
