Photo by Indre BiancaleLithuanian sensation THE ROOP makes a compelling return with their enchanting new single, “Just Think About It.” This hypnotic track weaves through the surreal and the imaginary, carving out a unique space within the electronic music landscape. After their exhilarating opening act on Ed Sheeran’s stadium tour last year, the band dives into a slightly deeper and darker soundscape with this release. Longtime fans will appreciate the familiar sonic elements reminiscent of their earlier hit “Discoteque.” The result? An intricate tapestry of soulful synth-pop, rich with layers that invite listeners to explore the unknown and confront the often-avoided questions lurking in the shadows of our thoughts.
The genesis of “Just Think About It” took place in a self-crafted studio nestled in the woods, far removed from the city’s chaos. Here, amid the tranquillity of nature, band members engaged in late-night dialogues that sparked the song’s creative process, drawing inspiration from the serenity that surrounded them.
In the band’s own words, “The song raises questions about humanity — why do we need human touch? Why do we forget our dreams when we wake up in the morning? How can we remain human in this digitalised world?” The accompanying music video, shot in the mesmerising nighttime streets of Berlin, captures this existential journey, portraying the band members grappling with their artificial digital personas as they strive to break free from a manufactured reality. The visual narrative is subtly influenced by cinematic classics like “The Matrix” and “Terminator,” posing thought-provoking questions: What is real? Are we real?
Photo by Indre BiancaleEmerging from Lithuania, THE ROOP is a pop act that boldly reshapes the mainstream, expertly melding infectious dance-pop rhythms with emotional depth and a striking visual identity. Their sound is not only catchy but also deeply textured. With numerous industry accolades and an ever-expanding global fanbase, THE ROOP is undeniably one of Europe’s most thrilling musical acts. Their electrifying performances are crafted for grand stages, as showcased during their recent opening stint for Ed Sheeran’s 2024 stadium tour.
Internationally, they burst onto the scene with “On Fire” in 2020, a Eurovision fan-favourite that took European charts and alternative contests by storm. The 2021 follow-up, “Discotheque,” solidified their presence on the global stage with an impressive 8th place finish at the Grand Final, propelling their genre-blending pop to new heights.
In “Just Think About It,” THE ROOP invites us into their imaginative soundscape, a true testament to their artistry and an anthem for anyone pondering the deeper aspects of life.
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