Electronic Beats invited Gen Z to a summer of exhilarating music experiences, kicking off with an unforgettable surprise performance by the iconic superband Sugababes at a Berlin late-night shop. The ‘Summer To Remember’ campaign launched spectacularly last night, featuring a co-headlined event with Sugababes and DJ HEARTSTRING at a Berlin Späti.
@djheartstring @sugababes
@electronicbeats
All photos by @markusnassfotografie
The high-energy evening included an exclusive preview of DJ HEARTSTRING’s electric remix of Sugababes’ classic hit ‘Push The Button’, igniting the night with nostalgia and fresh beats.
‘The Summer to Remember’ is a unique initiative offering young people across Deutsche Telekom’s European region access to a variety of musical experiences throughout the summer. These include intimate gigs, pop-up events hosted by Telekom Electronic Beats, and opportunities to win tickets to Europe’s hottest festivals like Melt (GER), Rolling Loud Europe (AT), and Lollapalooza (GER).
“The Summer To Remember connects young people to a world of cultural experiences,” said Ulrich Klenke, Chief Brand Officer at Deutsche Telekom. “We aim to help our digital ‘super users’ create unforgettable summer memories.”
The summer series began with an extraordinary event in Berlin’s dynamic Friedrichshain-Kreuzberg district, hosted by Telekom Electronic Beats. Paying homage to the anthems of summers past, the night was headlined by Sugababes and DJ HEARTSTRING, who debuted an exclusive remix of the Sugababes’ iconic track, ‘Push The Button’.
“We’ve made so many memories together, and we’re thrilled to launch ‘The Summer To Remember’ with Deutsche Telekom ahead of an incredible summer of music experiences,” said Sugababes.
“We are super excited to host this event with Telekom Electronic Beats in Berlin’s famous Späti, and to preview our remix of Sugababes’ iconic summer anthem ‘Push The Button,’” said DJ HEARTSTRING. “The Späti is the start of countless nights and memories.”
As Europe’s leading integrated telecommunications company, Deutsche Telekom is devoted to connecting your world. This campaign builds on last year’s ‘Summer of Joy’ initiative, reinforcing the brand’s dedication to supporting Gen Z in creating and capturing lifelong memories.
For a chance to win tickets, visit summerofjoy.electronicbeats.net for more details.
Listen to the DJ HEARTSTRING X Sugababes remix on Soundcloud HERE.
