SUGAR-COATED by Danny Feng

Introducing designer Danny Feng and his SUGAR-COATED collection. “I am a fashion design graduate 2020 from the ArtEZ University of Arts in the Netherlands. My designs focus on pushing the boundary of menswear. I aim to create menswear that is not so serious with a sprinkle of humour and sarcasm. Story-telling is an essential component of my work. My concepts often are built on a fictional world or story setting I create.”

Collection Description
“SUGAR-COATED tells a fictional version of my personal story growing up. It portrays the journey of a group of misfit hikikomori boys from dealing with social anxiety and fear to seeking out the feeling of belonging, till finding pride and confidence and fighting for a place in this world. The sugar-coating they put on because of social discrimination will wear off eventually, and they won’t be so sweet anymore.

With this collection, I try to shine some light on the subject of mental illness and social discrimination, as well as to pay homage to my journey and the Japanese anime/manga culture that heavily influenced my youth.”

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Fashion and graphic by Danny Feng / Instagram: @dannyflai
Photography by Team Peter Stigter / Instagram: @teampeterstigter
Models are Bo Meeusen / Instagram: @kiss4flower
Dante van Elburg / Instagram: @dantevanelburg
Floyd Rorije / Instagram: @floydthepastor
Rik Lenferink / Instagram: @riklenferink