SVEASØN was undoubtedly the biggest surprise at Berlin Fashion Week, where the evolution of designer Svea Beckedorf was showcased in a vibrant collection that seamlessly marries artistry with sustainable fashion. As part of the renowned RAUM exhibition by Fashion Council Germany, the label offered a fresh narrative that blends ethical practices with a profound emphasis on inclusivity and self-expression.
This season, SVEASØN continued to define itself as a brand that transcends traditional boundaries, crafting garments that resonate beyond gender, language, and social class. The collection features reversible and adjustable pieces that empower wearers to express their individuality while celebrating body positivity and uniqueness.
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all photos by @ansgar_sollmann
Drawing inspiration from childhood tales of explorers who navigate between imagined worlds and reality, the collection embodies a sense of adventure and adaptability. Each piece invites the wearer to embark on a journey, reflecting a philosophy that freedom, care, and versatility are paramount. Every garment is designed with a keen understanding of how needs transform as one moves through different environments and emotional states.
A hallmark of this collection is its capability to transform. Each item can be worn in various ways, reversed, adjusted, layered, or worn lightly, allowing for a personal narrative to unfold with every wear. Elements can be added or removed, reflecting the dynamics of exploration, where moods and climates shift, and one never truly stays in one place.
The collection not only embraces themes of transformation, joy, sustainability, and inclusivity, but it also adeptly navigates the line between function and fantasy. Materials played a pivotal role in its design, with fabrics sourced from the brand’s own archive, as well as unique finds gathered over years of travel and study. Each piece is imbued with a memory, a place, a time, a former life, creating a subtle yet personal connection to the wearer.
SVEASØN carries a clear message: clothing should adapt to people, allowing flexibility and care to serve as tools of empowerment. This collection is envisioned for those who move through the world with curiosity, embracing a lifestyle that defies categorisation. It caters to individuals who seek garments that work for their daily adventures while leaving room for imagination and boundless exploration.
As the spotlight shone on SVEASØN during Berlin Fashion Week, it became evident that this brand is not just creating fashion; it is sculpting experiences that resonate deeply with a modern audience eager to navigate their own unique journeys.
