Umbro is feeling all kinds of nostalgic right now, teaming up with British designer and sportswear insurgent Adam Jones, raiding the Umbro archives and breathing new life with a capsule that’s equal parts football terrace, nan’s living room, and all things scally chic.
The inspo? Jones’ grandad. A man who treated clashing like a sport in itself: dress shirt and cardigan up top, grey joggers down below. Sweatshirt with formal trousers and proper shoes. No rules, no shame, just vibes. That gloriously awkward British approach to getting dressed becomes the backbone of Umbro x Adam Jones, a collection that thrives on things not quite matching but somehow looking incredibly perfected.
Expect argyle knits that feel lifted from a family photo album, lace doilies boldly stitched into football shirts, and shiny striped short shorts that scream Sunday league glamour circa early 1990s. Dress shirts flirt with polos, collars collide, and smart-casual becomes a full-on identity crisis, in the best possible way.
Jones describes the pieces as garments from “traditionally different environments” battling it out for attention, and honestly? Let them fight. The result is a wardrobe that’s playful, nostalgic, and packed with personality. Alongside the reworked hero pieces, the drop includes track jackets, hoodies, sweatshirts, tees, trousers and joggers, priced from £50 to £230.
This isn’t football fashion trying to be cool; it’s football fashion embracing its heritage and eclecticness. Umbro x Adam Jones is a love letter to terrace eccentricity, family hand-me-downs, and the glorious chaos of British style. No polish, no perfection, just heart. The collection is available now at Goodhood and online at adamjones.studio.
Words by Lewis Robert Cameron
@umbro x @adamjones.studio
Photography by Bob Foster @bobfoster_
Models Joel Kemp SUPA, Tashi Kwayie NEVS
