It is with great excitement that Ten c, the renowned luxury outerwear brand of the FGF Industry group, unveils its captivating new FW23/24 campaign. This season, the brand embarks on a thrilling quest to unveil enchanting and lesser-known locations across the Italian terrain, where art seamlessly intertwines with nature, adding a touch of magic to their imagery.
With a steadfast dedication to revealing hidden gems, Ten c excels in exploring undiscovered locales, much like the brand’s ongoing commitment to producing innovative and contemporary fashion. The FW23/24 collection, which draws inspiration from the vibrant hues of semi-precious stones, finds its perfect backdrop in the Cave di Arcari. Designed by architectural luminary David Chipperfield, who is celebrated as one of the most exceptional and respected figures in contemporary architecture, this project takes inspiration from the quarries of ancient Roman theatres.
Incorporating the very essence of the Arcari Quarries, three key colour tones have been carefully selected for this campaign, mirroring the collection’s stunning palette. The ivory shade of Vicenza stone, the military green reminiscent of the moss and algae formations gracing the quarry walls, and the beguiling black that characterizes the labyrinthine dark recesses, all play a pivotal role in this captivating short story.
In a mesmerizing combination of visuals and mood, each colour beholds its own distinct chapter, capturing the ethereal and contemplative ambience of the quarry. The interplay of light and shadow envelops the collection, creating an enchanting symphony of aesthetics.
About Ten c
Part of the esteemed FGF INDUSTRY SPA group, helmed by Enzo Fusco, Ten c presents a curated collection of luxurious, logo-free outerwear. Embodied by its iconic patented fabric, Original Japanese Jersey (OJJ), Ten c distinguishes itself through refined craftsmanship and impeccable attention to detail. With a global presence in 200 carefully selected multi-brand boutiques, spanning across the world, this beloved brand continues to captivate fashion enthusiasts near and far. To explore more, visit tenc.com.
