The Fashion Council Germany x Berlin Fashion Week – Studio2Retail

The Fashion Council Germany e. V. is the patron to strengthen the German fashion and design landscape for a visionary, technological & sustainable future in a global market. The FCG is the lobby for fashion “designed in Germany”. Founded in January 2015 in Berlin on the initiative of national industry experts, the FCG promotes German fashion design as a cultural and economic asset.

“We are delighted to announce that after a successful launch last season, Studio2Retail will be going into a second round for the upcoming Berlin Fashion Week from 14 to 19 March 2022.

On behalf of the Berlin Senate Department for Economic Affairs and Energy, the Fashion Council Germany would like to use the programme to direct the focus of end consumers on the versatile retail trade and exciting designers. With exclusive shopping events, studio insights and pop-ups, the stationary retail trade is to be made more attractive again for end consumers.

As part of this network, we would like to invite fashion designers, retailers and creatives to apply for Studio2Retail and offer their customers a special Fashion Week experience. Anyone who has a shop, studio or showroom in Berlin and wants to open the doors can become part of Studio2Retail. Studio2Retail supports the activation and communication of events.

These are listed on our website and displayed on an interactive map. The Fashion Council Germany also provides the participants with free advertising material and promotes the events on its social media channels. In addition, the project will be integrated into the advertising campaign for Berlin Fashion Week, which will draw the attention of consumers to the events.”

In addition, Berlin-based designers and retailers have until Thursday, 17 February 2022 to submit a creative event concept (show, performance, installation, store event, pop-up, etc.) and win prize money for its implementation. A total of €60,000 will be made available by the Berlin Senate Department for Economic Affairs, Energy and Industry. The winning concepts will be awarded €10,000 and €5,000 each. A jury will select the best concepts and announce the winning concepts on 21 February 2022.

For more information on the programme and registration as well as the application form, please visit the Studio2Retail website: REGISTRATION + APPLICATION PRIZE MONEY