A KALTBLUT exclusive by Michal Wic, a photographer and emerging filmmaker who insists on doing fashion the slow way: 35 mm negatives and 1970s cameras. In a world full of fast pictures and AI shortcuts, he chooses the inconvenience of film, he rituals of loading rolls, waiting for chemistry, and accepting the misses, to keep images honest and add extra human value. His work circles the themes where people are most themselves: summer, youth, and friendships. Clothes are democratic, light is natural, and people are allowed to be vulnerable. Even in fashion stories, he looks for real scenes over set pieces.
Story
The series features Ukrainian model Artem Prykhodko, moving between the public beach and the rocky breakwater, using the lines and shapes of Neapolitan summer. Styling stays deliberately minimal so gesture, silhouette and hard afternoon light lead. It’s also a love letter to Naples – long in Milan’s shadow, yet more compelling for its authenticity, powered by distinctive faces and street energy.
Photography & Styling by Michal Wic / www.michalwic.com / Instagram: @michal.wic
Model is Artem Prykhodko, signed at Clarence Management / Instagram: @artemprkh @clarencemanagement
Grooming by Model
Location: Naples, Italy
Development & Scan: Film Speed Lab, Berlin / Instagram: @film.speed.lab
Fashion Brands used are: Zara, Timberland, H&M, and Vintage.
